Expert Insights from a Leading Packaging Design Agency in Ahmedabad
Ahmedabad, a city synonymous with entrepreneurial dynamism, has given rise to some of India’s most beloved brands. These companies, deeply rooted in the city’s rich business heritage, have expanded beyond their local origins to become national and even international players. As the leading packaging design agency in Ahmedabad – we have curated a list of the city’s iconic brands and what sets them apart.
More than just their products, their branding and packaging have played a crucial role in shaping their identities and establishing trust with consumers.
Let’s explore the stories of five such brands—Rasna, Wagh Bakri, Havmor, Amul, and Balaji Wafers—diving into their branding journeys and how their packaging has transformed over time to capture and retain consumer loyalty.
What Makes a Packaging Design Truly Iconic?
Learn from Ahmedabad’s Best Branding Agency
Rasna: The Flavor of Togetherness in Every Sip
Rasna’s journey began in the 1970s when the Khambatta family introduced a fruit-based concentrate to the Indian market. In an era dominated by carbonated soft drinks, Rasna positioned itself as an affordable, healthier alternative, quickly becoming a staple in Indian households.
The brand’s growth was fueled by its ability to capture the emotional essence of childhood and family bonding, best exemplified by its iconic advertising campaign in the 1980s and 1990s with the unforgettable tagline, “I love you Rasna.” This campaign cemented Rasna’s place in pop culture, making it synonymous with homemade summer refreshment.
In its early days, Rasna’s packaging was simple and functional, focused on highlighting affordability and ease of use. The original packaging consisted of plastic jars and sachets that featured bright yet basic designs, emphasizing the drink’s fruity flavors.
Over the years, the brand embraced a more modern and vibrant aesthetic to appeal to contemporary consumers. Today, Rasna’s packaging is bolder, featuring dynamic typography and eye-catching illustrations of fruit splashes, reinforcing the natural and refreshing appeal of its products.
The introduction of single-serve sachets and resealable containers has also improved convenience, aligning with the evolving lifestyles of modern families. This evolution demonstrates Rasna’s ability to balance nostalgia with innovation, ensuring it remains relevant across generations.
Founded in 1892, Wagh Bakri Tea Group has been a symbol of quality and tradition for over a century. The brand name itself, meaning Tiger and Goat, represents unity and inclusivity, a reflection of its founder Narandas Desai’s vision of bringing people together over a cup of tea.
Having started as a small-scale tea trading business, Wagh Bakri gradually built a strong reputation, becoming a preferred brand in Indian homes. Today, it is one of the country’s leading tea brands, known for its premium blends and strong flavors.
Wagh Bakri’s packaging has undergone a gradual but significant transformation, reflecting its commitment to both heritage and modernity. In its earlier years, the brand focused on simple paper-based packaging that emphasized its legacy.
Today, Wagh Bakri’s packaging is a blend of classic and modern. The iconic orange-colored packs for loose tea blends remain largely unchanged, reinforcing brand recognition.
Meanwhile, their premium tea variants (like Darjeeling and Green Tea) feature metallic finishes, gold foil accents, and resealable zippers to convey exclusivity. The introduction of see-through windows in some SKUs allows consumers to inspect tea quality visually.
This balance between tradition and modernity is what makes Wagh Bakri a timeless choice for tea lovers.
Havmor’s story is one of perseverance and innovation. It began in 1944 when Satish Chona started selling handmade ice creams in Karachi. After partition, he relocated his business to Ahmedabad, where it flourished.
What started as a small-scale operation grew into one of India’s most trusted and fastest-growing ice cream brands.
Havmor differentiated itself through its unwavering commitment to quality and the use of real milk, which set it apart in an industry often dominated by artificial ingredients.
Havmor’s early packaging was quite basic—simple paper wraps for ice cream bars and plastic tubs for family packs. However, as consumer expectations shifted, the brand adapted its packaging to convey a more premium and indulgent experience.
The introduction of vibrant, glossy cartons with high-resolution product images made Havmor’s offerings look as delicious as they tasted. Today, Havmor’s packaging stands out with its modern, minimalistic yet bold approach.
The use of bright color schemes, such as deep reds and blues, along with elegant typography, positions it as a high-quality and aspirational brand. Additionally, the company has embraced sustainable packaging options, reflecting a growing commitment to eco-friendly practices.
Amul’s story is legendary. Established in 1946 as part of the White Revolution, the brand emerged as a dairy cooperative aimed at empowering farmers in Gujarat. What started as a movement to eliminate middlemen and ensure fair prices for dairy farmers soon transformed into India’s most iconic dairy brand.
Amul is known for its high-quality dairy products, from butter and milk to ice creams and chocolates. It is also one of the most consistent brands in terms of its messaging, with the Amul girl, an animated mascot, delivering witty and socially relevant ads for over five decades.
Amul’s packaging has always prioritized simplicity and functionality. From its early days, the brand focused on clear, no-frills packaging that emphasized its cooperative origins and commitment to quality.
Over time, Amul introduced more visually engaging elements while retaining its essence. The signature blue-and-white butter packs featuring the Amul girl remain largely unchanged, reinforcing nostalgia and brand loyalty.
However, for newer product lines, such as dark chocolates, the brand has adopted sleeker, modern packaging with high-quality graphics and ergonomic designs.
This steadfast approach to branding and packaging has helped Amul maintain its status as The Taste of India.
Balaji Wafers is a testament to the power of homegrown entrepreneurship. The brand began in the 1970s in Rajkot when the Virani brothers, originally working in a cinema canteen, decided to start making and selling potato wafers. Their dedication to quality and affordability quickly propelled Balaji Wafers into a household name, allowing it to compete with multinational snack brands like Lay’s.
Balaji’s packaging has evolved significantly from its humble beginnings. Initially, the brand used basic plastic packets with minimal branding. However, as the competition in the snack market grew, Balaji stepped up its packaging game to establish a stronger identity.
Today, its packaging is bold, vibrant, and playful, featuring large fonts, bright color schemes, and clear product visuals. The brand has also introduced unique packaging formats, such as transparent windows to showcase product freshness and resealable pouches for added convenience.
The crisp, modern look of Balaji’s packs makes them instantly recognizable on store shelves, reinforcing their fun and youthful appeal.
Why Choosing the Right Creative Packaging Design Company in Ahmedabad Makes all the Difference
The evolution of these Ahmedabad-based brands demonstrates how packaging plays a pivotal role in branding and consumer perception. The right packaging not only enhances shelf appeal but also communicates the brand’s values and legacy.
However, what truly makes or breaks the game for brands is selecting the right branding and design agency in Ahmedabad. Read ahead to learn what makes Palsa Design Studio a cut above the rest.
Why Palsa Design Studio?
Premier Packaging Design Company in Ahmedabad
Palsa Design Studio isn’t just another packaging design agency in Ahmedabad. We believe that packaging is an experience—a silent salesman that speaks volumes about your brand. Our approach combines strategy with creativity, ensuring every design decision is intentional and impactful.
✔ Expertise in strategic and creative packaging solutions
✔ Specialization in eco-friendly and innovative materials
✔ Customization tailored to your brand identity and market positioning
✔ Experience across industries, from FMCG to luxury brands
Choose The Top Packaging Design Agency in Ahmedabad
Your packaging is the first impression, the brand ambassador, and the silent storyteller. Make it unforgettable. Whether you’re looking for sleek minimalism, bold typography, or custom packaging design and branding services in Ahmedabad, Palsa Design Studio can bring your vision to life.